Il 10 febbraio 2010 la Red Bull, fuori dalle due scuole genovesi Pascoli e Pertini, ha distribuito gratuitamente agli studenti le lattine della famosa bibita energetica ed è scoppiato il caso. La distribuzione a titolo promozionale della bibita, che secondo Gianni Testino, Vice President of the Italian Society of alcohol related problems, is "harmful , contains caffeine and taurine and causes physical and psychological dependence "
was not appreciated by parents and even less by Youth Minister Giorgia Meloni calls "cowardly the idea of advertise in the school context, partly because the energy drinks are a gateway to culture of deviance. "
After a few days in the Corriere della Sera is the complaint of a manager (Stephen Boles, 39 years) who returned from maternity leave, was awarded a testimonial by Red Bull despite being one of the architects of the success of our brand in Austria paese. L'articolo ha fatto scalpore e anche in questo caso si è mossa la politica col ministro delle Pari Opportunità Mara Carfagna: « Il grave episodio della manager licenziata dopo il periodo di maternità rispecchia tutta l’inadeguatezza nel definirci un Paese realmente moderno. Mi dispiace che si debba evocare la legge per sanare un’ingiustizia che non dovrebbe essere frutto dei nostri tempi. Da molto avremmo dovuto capire che un figlio non è solo una gioia per chi lo mette al mondo, ma anche un investimento e un servizio per il Paese, se proprio vogliamo ridurre la questione ad un fattore puramente economico. Detto questo, le leggi a tutela della maternità ci sono e non vanno considerate come polverosi soprammobili. Ma applicate in their entirety as an instrument of social equity .
I immediately went to the site of Red Bull to see if there was any official statement on recent events: nothing. Strange that a corporation does not take into serious consideration the negative effects of such situations, perhaps more attention to issues of CM would allow the brand to stay competitive and beneviso to consumers without any distinction. If we think about the rumors circulating on the net there would have to intervene officially:
- the sale is permitted in French supermarkets, but with a label that advises against the consumption of children and pregnant women. Although there is currently no scientific studies of the Authority European Food demonstrating the dangers of drink, in France until recently was classified as a medicine because according to the Ministry of Health could have undesirable effects on metabolism and blood pressure;
- the sale of these products is still prohibited in Denmark and Norway, while in Britain are allowed to trade in these beverages, but it is not recommended for pregnant women, minors and persons with cardiovascular risk.
- May 25, 2009 was published the news that Germany was considering banning the sale of the national energy drink Red Bull Cola, after traces of cocaine were found inside;
- conclude the drink would contain the "glucuronolactone" according to Wikipedia, which is trivially a carbohydrate (a type of sugar naturally present in the body and in foods such as wine and wheat), but for some it seems that Red Bull contains about 600 milligrams, two hundred times higher dose than the normal working day (no confirmation yet that causes actual damage to health).
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